Cybersecurity, Cloud Services and Big Data, Among the Most Important Changes in New Post-COVID Business Models
While 45% of companies that apply cloud technologies to process data have seen an improvement in the employee experience in this transformation process, only 14% of Spanish SMEs use this type of solution.
BY RRHHDigital, 12:15 – 22 April 2021
The crisis generated by the COVID-19 pandemic has caused a great paradigm shift in the business fabric, so it is not surprising that a large number of companies across the world and from very different industries have been forced to transform their business models. In many cases, the goal coincides: to adapt to new customer needs, to ensure the safety of all processes and, above all, to invest in digitization.
New technologies have been the link between businesses and customers in the most restrictive distancing measures and, above all, in Spain. Thus, 6 out of 10 companies in our country say they want to invest in digitization to get out of the crisis, according to the first Barometer for the Economic Reactivation of Companies and Workers carried out by the Valencian Institute of Economic Research (IVIE) and the #Platform EActVate.
Despite this intention, much remains to be done to achieve the goals in this regard. And it is that only 3% of SMEs in Spain have mastered the digital skills necessary in this period of uncertainty, according to data from Nuvix Consulting, a consulting firm specializing in innovation and transformation of business models. Given this context, more and more companies are wondering what they should focus their change process on to best adapt to this new environment. To answer this question, Nuvix Consulting has compiled the five most requested changes globally by companies wishing to transform their business model and adapt it to the new normal:
Bet on e-commerce. With the containment measures, many companies have had to reinvent their business models and take their 100% physical sales to e-commerce. So much so that during the last Christmas season, online sales around the world increased by 50% from the previous year, according to the Salesforce Holiday Shopping Report. These numbers imply that if a business does not have an e-commerce service – no matter what industry it is in – it can lose a sizable sales niche. This is particularly relevant in Spain, where only 15% of SMEs report using e-commerce, according to data from Nuvix Consulting. Increase in their cybersecurity levels. The pandemic has forced many small businesses to go digital to do business and stay in touch with their repeat customers. However, this has opened many other doors for cybercriminals, although SMBs have so far been considered too small to be the target of these attacks. Precisely, the lack of Internet experience of these companies makes them more attractive targets for cybercriminals, reaching thousands of euros with each attack. So much so that every day there are 350,000 malware attacks around the world, according to a report by IDC Research, so it is not uncommon for more and more small businesses to take an interest in different methods of virtual protection. of their activity on the Internet. Net. Cloud services to streamline transformation processes. New tools like the cloud represent a big step in the transformation towards new business models for all types of businesses. This is confirmed by a study conducted globally by McKinsey, which indicates that 45% of companies that apply cloud technologies to process data have seen an improvement in the employee experience in this transformation process, compared to 34% of companies that have not used these tools. The cloud is also a good opportunity for growth and differentiation for SMEs in Spain, where only 14% of them say they use this type of solution. Big Data to get to know the customer better. Data analytics tools are highly recommended for keeping abreast of changes in customer behavior, which is essential given the new paradigm that is driving many consumers towards e-commerce. However, these tools must be configured to provide useful information to meet customer needs and demands. Without forgetting that this compilation must be thorough and correct. And, according to a study by Deloitte, more than 2/3 of consumers in the United States say that the information about them that companies have is only correct between 0 and 50%. Adaptation to teleworking. A year after the global adoption of teleworking, it is still unclear what will happen when the economic and health situation returns to normal. Big businessmen such as David Michael, CEO of Goldman Sachs, stress that the priority should be to return to physical work, while the ILO (International Labor Organization) estimates that 27% of workers in developed countries will work from at home after the end of the pandemic. What is certain is that telecommuting will continue to be the norm in many industries at least in the short term, so many companies are wondering how to best adapt them to their business. A logical question because, according to data from Nuvix Consulting, the implementation of teleworking tools only reaches 14% of SMEs in Spain if the COVID effect is excluded.
“There are many ways to apply business transformation processes through technology, but the most important thing to achieve this goal is to open up the perspective of the corporate culture of many companies and be more receptive. change, ”says Luis Prez, Digital Knowledge Manager at Nuvix Consulting. “In this sense, the help of professionals and services specialized in the branch or factor of the company to change will pave the way for a real transformation”, he concludes.
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