Digital culture and ICT training, among the five areas that should monopolize digital investment in the face of economic recovery
Coud, online presence and virtual sales channels, cybersecurity and digital administration are the other aspects to be developed
BY RRHHDigital, 12:15 – 05 November 2020
A few weeks ago, the government presented “The plan for the recovery, transformation and resilience of the Spanish economy”, which will be the one on which the expenditure of 72,000 million euros of European funds will be distributed. Of these, around 33% will be allocated to the digitization of the Spanish economy, or around 23,000 million euros. In turn, the executive clarified that 17% of the funds will be used to strengthen the Spanish business fabric through the modernization and digitization of the ecosystem of our companies.
In addition, last week the government announced the general state budgets for next year and, once again, the field of digitization and R & D & I will receive € 12,344 million. Data in line with the forecasts of consultants like Gartner who estimate that, if this year global investment in IT drops 5.4%, in 2021 we expect a rebound of 3.22 billion euros .
While it is true that the criteria that will be taken into account for these grants or for the element included in the budgets of the business fabric have not yet been established, Entelgy’s team of experts, The BusinessTech Consultancy, analyzes the Key points that companies should focus on in their digitization process:
The importance of the cloud: Due to the rise of telecommuting, many companies have been forced to speed up their migration processes to the cloud. Remote access to documents or collaborative work has facilitated the adoption of the cloud and has become a fundamental technical aspect for many companies. And this is how companies can reduce the occupation of physical space while facilitating access to all company information to all staff. Switching to the cloud is a technological, organizational and financial decision. According to IDG data, 32% of companies’ IT budgets are currently going to the cloud. However, there are still many processes that can take advantage of the benefits of the cloud and, little by little, companies should start to think about migrating as much as possible to this cloud. In fact, next year 17% of companies plan to migrate customer relationship management (CRM) and human resources, among others, to the cloud. Online presence and strengthening of online sales channels: Due to the health situation, many companies have been forced to enter the online world and suddenly adopt new technologies in order to continue their professional activity. In addition, those who already had an online presence experienced great saturation since, during the first weeks of containment, it became the only means by which the end user could consume. Currently, they are seeing how the pace has dropped but not reaching the pre-pandemic numbers and that online consumption has come to stay. In fact, online shopping in Spain this year has increased by 23% compared to the figures recorded the previous year. It is for this reason that companies must not forget what they went through a few months ago and therefore must strengthen their online presence and their new digital sales channels. Digital culture and ICT training: beyond the proper use of new technologies, company employees must also experience a change in their corporate culture towards digital. To do this, it is necessary to work on the methodology of the workers and that it be personalized according to their needs. Through different techniques such as storytelling, the use of different content, endomarketing or internal communication policies, it is possible to raise awareness and change behavior to bring them closer to the new digital culture. In addition, there is a need for staff to be involved to facilitate understanding of messages and for empathy to be generated across the different types of storytelling in the design and development of digital content. The adoption of new digital skills among professionals is essential and a priority to support the digital transformation they are leading. Cybersecurity: This area, key in a hyper-connected world for all businesses that have or want to have an online presence, is one of the most important areas that has won in the crisis, not only due to the increase risks due to the increase in the online and telecommuting channel, but because of the rise in attacks. Due to the health crisis, cyber threats and cyber attacks increased by 125% in Europe in the first quarter of 2020 and by 40% globally during the coronavirus crisis. This has undoubtedly had a significant impact since, according to PWC data, 55% of managers surveyed around the world plan to increase their cybersecurity budgets in 2021. Digital administration (e.g. electronic invoices, digital signatures … .): Besides the manufacturing or working processes themselves, the administrative and support part should not be left out, but should be part of the whole company when considering implementing a technological solution. In the case of administrative processes, they also suffered the consequences of a world that only functioned through the network. Hiring services or personnel or performing any procedure caused great headaches both for the personnel who had to perform them and for the end user. This does not mean that there are no solutions that one can take advantage of, as in the case of electronic invoicing, which according to data from the Spanish Chamber of Commerce, 60.1% of SMEs over 250 employees already use it, or in more recent cases, such as biometric solutions that allow, for example, to open a bank account using a facial scanner. There are undoubtedly many options available to businesses to streamline processes that until now have been tedious or difficult to master. Therefore, it must be one of the pillars of this digitization.
“Companies now have an excellent opportunity to benefit from the facilities that technology offers us and to participate in the digitization of their processes, transforming their business model, the time is right”, says Miguel ngel Barrio, Director of Entelgy Digital. “Some companies had already started their digital transformation process, although it is true that many others ventured to take the leap during the health crisis. We hope that those who are still undecided will see in this leadership bet the momentum they lacked, and that the help will really come to tackle the necessary transformation. “
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