The European Commission announced today that Amazon has violated European Union antitrust rules by distorting competition in online retail markets. The main complaint is that Amazon uses non-public business data from independent sellers who sell in its marketplace. For the benefit of Amazon’s own product business, which competes directly with these outside sellers.
The European Union opts for Amazon
“We need to make sure that market-powered dual-role platforms like Amazon don’t distort the competition. Data on the activity of third-party sellers should not be used for the benefit of Amazon when it acts as a competitor of such sellers. The conditions of competition on the Amazon platform must also be level. Your rules should not artificially favor Amazon’s own retail offerings. Also, don’t take advantage of offers from retailers who use Amazon’s fulfillment and delivery services. With the rise of e-commerce and Amazon being the leading e-commerce platform, fair and undisputed access to consumers online is important for all sellers, ”said Margrethe Vestager, CE.
The European Commission has also launched a second official antitrust investigation into possible preferential treatment of Amazon’s retail offerings and of sellers in the marketplace using Amazon’s logistics and delivery services.
Good news for all citizens of the European Union to know what Amazon is doing. Many sellers are being stifled by some of Amazon’s pieces, which could open up potential behaviors that argue for more competition.