Himanshi Dhawan, Washington State
In the United States, the presidential elections will take place on Tuesday, November 3. Less than 1% of the 19 Lakh voters registered in these elections are Indo-Americans, but their color is clearly visible in the election campaign. From Bollywood movies like Sholay to web series like Indian Matchmaking and TV shows like Bigg Boss, voters are being courted.
Milan Vaishnav, director of the Carnegie Endowment for International Peace, says South Asian voters have a lot of influence. Varun Nikore, President of the Asian American and Pacific Islanders, says: “Never before has the community been so active.” He says one of the reasons behind this could be the reason not to run in the 2016 election when Trump won.
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Republican Raj Bhayani of New York said there has so far been a Native American community that has not been very active. Now that attitude is changing. Desis United Group, which backs Biden-Harris, buys advertisements on the South Asian network. They meet with Indo-American voters and talk about linguistic and cultural content.
Her TV commercials show emotional issues such as attacks on Indians and statements against Trump’s women. They use Indian faces that speak Hindi and English. Even slogans like “Ekta Badao-Trump Defeat” are being thrown out.
The target of Trump’s campaign
On the other hand, Indian Republican Danny Gaikwad gave the slogan “Trump must be safe”. Trump supporters have also highlighted the relationship between Trump and Indian Prime Minister Narendra Modi in cartoons, WhatsApp-Facebook posts. “The biggest turning point for Indo-Americans was the removal of Article 370 from Kashmir. There was opposition from the Democrats,” Bhayani says. He believes that only Trump is India’s true friend.
The cartoons show Biden-Harris kissing anti-CAA protesters. Some even showed him approaching Imran Khan of Pakistan or doing bhangra with the Indo-American Muslim lobby.
At the same time, Biden-Harris supporters are wooing voters through cameos from celebrities like Padmalakshmi, Aparna Nancherla in the atypical star Nick Dodani’s video. The founders of They See Blue say people react differently to their original face or voice. People feel comfortable with their language and their manners. Even software engineers help volunteers by picking people with Aboriginal names from the voters list. They benefit from it in states like Texas and Ohio.