Blockchain-based decentralized content platform Contentos looking to expand to the US, EMEA & Latin America
While the world is still debating over centralization and decentralization, some companies are busy building the future, pointing out the difference between the two. In a bid to do so, a platform gave content creators a haven to not just create, store and distribute, but also an opportunity to get rewarded. The blockchain-based platform Contentos emerged from the idea of Mick Tsai, who wanted to create a decentralized global content ecosystem, to promote a more fair incentive economy for the content industry.
Centralized vs Decentralized content platforms
Contentos believe that content creators such as YouTubers, influencers, bloggers and several others should have complete ownership of their content. They should also be fairly compensated for their work and also have more control over their advertising. Moreover, the company believes monetization of content will motivate people to be creative and connect with others in the space.
While speaking about the major challenges that centralized content platforms are facing today, Tsai said, “YouTubers are only generating income just above the poverty line.”
The reason being the advertising dollars are first allocated to the third party intermediary. Moreover, social media platforms reward creators based on their popularity and following, leaving beginners to struggle through the process of virtual success. “We built Contentos, to offer a legitimate alternative for creators to receive appropriate compensation from advertisers and fans. Also, our algorithm decentralizes distribution of traffic, offering an ecosystem for creators to establish and build their audience,” Tsai explained.