AdEx launched the beta release of its blockchain based advertising
On 26th February, AdEx, advertising exchange platform has released its beta. In the midst of other improvements, the release provides easy UI for publishers to list there as inventory on the podium as well as advertisers to bid for the listed as slots and submit their ads.
It is stated in company’s blog along with the recent update the developers have mounted platform scalability by commencing the new version of smart contracts, which permit storing g advertisers bids as off chain signed messages. Smart contract architecture was also enhanced in favor of scalability as well as flexibility, offering the means for incorporation with all other systems.
Achievements and partnerships of AdEx
In 2017, AdEx formed a joint venture with global travel media provider link, and along with it conducted world’s foremost blockchain driven ad auction. It sold about one million advertising spaces on airline boarding passes. Therefore the platform’s score is an Ethereum based advertising marketplace that by now been tested out in real segment too. The project also created numerous partnerships in the blockchain industry. It comprises Fintech Blockchain Group, NEO, Wings platform, the aforementioned Ink, and many others.
The AdEx group has developed its second generation of smart contracts permitting bids to be amassed as off chain signed messages until accepted. This aspect alone will permit for greater scalability prospective which in future shatterproof by smart contract architecture that is well-matched with second layer scaling solutions such as Plasma.
This new outlook unbolts the platform up to broader integration options. As per the official announcement, ‘AdEx users’ together publishers and advertisers will have the opportunity to log in popular wallets. At first, just the Metamask option will be accessible, although Ledger along with Trezor will be made accessible shortly.’
AdEx team took its time
In the business where numerous ICO projects run undercooked products in the market to mollify investors. AdEx group took its sufficient time to finish all things. This beta release was actually planned to be released after 2017 October; however, the company choose to change to the initial planning, utilizing the time to offer the main focus on building a better and much more scalable product.
The decision by AdEx permitted the team to spice up the beta release along with improvements and features that were not panned to be rolled until AdEx V.2 release in 2019. Consequently, the project is still fighting fit, optimizing the full-year expansion stretch. It’s harmless to articulate that soon advertisers and publishers will be capable of figuring out for themselves. In this matter, whole team has shown commitments to reply to user’s response as well as nip the product accordingly.
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