The advertising channel market has a reached a saturation threshold. Media outlets are losing the game of communication with their target audience. The advertising industry is looking forward to discovering new formats, places, and experiences. Arcona’s layer of augmented reality is a new domain, a new conduit for advertising, communication and brand building opportunities. There are space issues and clutter in the real world for new billboards, but there is enough space to explore virtual space in Arcona.
Arcona is an augmented reality ecosystem based on blockchain and developed by PilgrimXXI team. Pilgrim XXI has been actively contributing to the AR development market since 2013, enhancing tourism experience by providing an opportunity to time travel, to visualize how different historical places and events appeared in the past. In 2014, they developed the world’s first outdoor augmented reality park – “Ludza Castle.” It increased by 30% the flow of tourists in the region, attracting more than 60,000 tourists/year. They already have 8 AR outdoor parks in 6 countries: Russia, France, Latvia, Italy, Estonia, and Bulgaria.
The Arcona Ecosystem creates a Digital Land – a layer of Augmented Reality, marrying the physical and virtual worlds into a single virtual environment that is synchronized to our real world. It is designed for interactive everyday user experience with augmented, virtual and mixed reality multimedia content in real-world locations.In this Digital Land, anyone will be able to rent a land plot and start doing business within the AR platform. Everything will be controlled remotely, making it feasible for you to do business worldwide, without leaving the comfort of home or office.
Arcona is developed to incorporate AR in all areas of real-world business. This ecosystem is curated to disrupt real estate, tourism, gaming, media, advertising, education, and art industry: the possibilities are limitless. The Arcona Ecosystem is a simple and easy way of delivering AR projects of any complexity and style, connecting users and developers on a peer to peer basis. The Arcona Ecosystem marketplace hub is designed to unite all community residents and enabling free trade of AR content, software, services, Digital Land, and much more.
The whitepaper released by Arcona states “Arcona uses blockchain as a ledger to identify who owns the land, content, software,etc., as well as who has the right to make and register transfers. Blockchain technology guarantees equal conditions and additional protection of the property rights of owners of Digital Land in the Arcona Ecosystem, and protection of copyright for developers and artists living anywhere in the world. Smart contracts will guarantee copyright protection to every content creator and programmer and ensure automated payment for the use of their intellectual property. These contracts are written to protect the rights of content and Digital Landowners.”
With the patented algorithms, Arcona can create world’s first digitized zones which be available next year in New York, London, Paris, Tokyo, Beijing, Rome, Mexico City, St. Petersburg, Istanbul, and Barcelona. Arcona’s ICO will be launched on April 15th. In order to purchase top Digital Land plots, its mandatory to participate in ICO. As the lines between real and virtual world continue to blur, it makes sense for startups to embrace augmented reality to enhance business models in travel, advertising, and real estate.
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