Dash used for 25% transactions at Estonian music festival ‘I Land Sound’
Crypto heads cheer up! ‘I Land Sound’, an Estonian electronic music festival, witnessed over 1,000 participants using the cryptocurrency Dash as the primary mode of payment, according to a report on cryptobriefing.com.
I Land Sound is an alternative music festival held at the remote Illiku Islet in the northern Europe nation. The annual jamboree is apparently the first event where cryptocurrencies are used for payment.
The festival was attended by over 4,000 people and over 1,000 of them used the Dash-enabled NFC (near-field communication) wristbands for food drinks and merchandise, the organizers said.
Around 25 percent of the total transactions, about 19,000 EUR, were crypto-based, they revealed.
The organizers of the alternative music festival originally wanted to host a crypto-only event but couldn’t pull it off as it was not easy to convince all the festival goers to wallets and keys.
“There was no good solution back then to do all of this in an easy and seamless way,” said Fernando Gutierrez, Chief Marketing Officer for Dash Core Group. The festival organizers reached out to many payment processors to design NFC wristbands and POS software but many, though interested, doubted the capacity of Dash and crypto in general, he added.
But the festival organizers did not give up on the idea. “They hired a developer and did some coding themselves and came up with a very good solution,” Gutierrez said. He worked closely with them.
“It works very well, very fast, and directly on the blockchain,” he said. The attendees were refunded unspent dashes in cash or crypto when they returned their wristbands after the festival.
Watch: Sample video of NFC crypto payments
At the time of writing, Dash slipped 1.3 percent against the US dollar to trade at $236.67. It has a market cap of $1.94 billion, according to CoinMarketCap.
Image via Shutterstock
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