Huobi Global’s strategic partner HBUS rebrands itself as Huobi
The San Francisco-based cryptocurrency exchange HBUS has announced that it is rebranding itself to Huobi and will start using the Huobi.com domain name, as per a report by CryptoGlobe. As reported earlier, HBUS entered into a strategic partnership with Huobi Global in June and this latest move is aimed at bringing the Huobi brand to the US by rebranding its retail trading platform to Huobi.
Under the new agreement, HBUS will migrate to the new domain name huobi.com and Huobi Global will keep operating via its existing site hbg.com.
After officially adopting the brand name, HBUS is likely to gain from the technical expertise and experience of Huobi Global, especially in regard to security and also securing access to new markets.
Speaking about this new development, Leon Li, Founder and CEO of the Huobi Global said, “We feel very confident that the HBUS team will be excellent stewards of the ‘Huobi’ name as they become the top digital asset exchange in the U.S.”
Headquartered in Singapore, Huobi Global was founded in 2013 and it revealed its plans to open its office in San Francisco in January last year and the new virtual currency marketplace in the US was started in June 2018.
The cryptocurrency exchange is all set to offer its users 13 different cryptocurrencies, including BTC, ETH, and LTC, in 35 different trading pairs.
In a positive development last month, the Singapore-based crypto exchange relaunched cryptocurrency trading services in Japan. The exchange said that it was replacing BitTrade, a Japanese cryptocurrency exchange which it acquired last year.
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