UNICEF France: Building a greener future for budding flowers with crypto donations
Calamities big and small, natural or human-inflicted, make the human race go through a living hell. Children, of all, across the world, many-a-times undergo experiences worst of all kinds, scarring them for good. In the pursuit of pulling the vulnerable children out of their owes and place them in a world ready to offer amendments and prospects to rebuild their lives, UNICEF France has introduced the latest mode of donations – cryptocurrencies.
Children are the very base of the future of humankind and form the pillars that hold the forthcoming generations tall and strong in their march into the future. Reviving the “power of flowers” stuck in the blues of adversities, UNICEF France has fused the world of digital currencies with humanity.
From the ocean of aids that the organization has been offering, a few of the latest ones include the earthquake and tsunami rescue missions carried out in Sulawesi Islands of Indonesia, aids for the 80,000 expelled children from Angola, safe migration of the Central American children to UNICEF Mexico and victims of Syria. The humanitarian organization also strives to uplift the lives of the children by providing them with fresh water to drink, pollution-free air to breathe, the right to education, and several others.
UNICEF and its humane pursuits of helping children in need is not something new to look up to. However, the latest mode of donation in the form of digital currencies has turned heads all across the globe and earned several nods of appreciation from the worlds inside and outside cryptocurrencies. In an exclusive interview with Hubert CHAMINADE, the Online Agency Manager for the Collection & Sales Department at UNICEF France, shared his insights with us about this exclusive journey they have undertaken.
Shaking hands with cryptocurrencies
UNICEF France’s recent acknowledgement of nine cryptocurrencies as modes of donation, made big headlines that created ripples across the globe, inside and outside the world of cryptocurrencies. The nine cryptocurrencies include Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), XRP (XRP), Bitcoin Cash (BCH), EOS (EOS), Stellar (XLM), Monero (XMR), Dash (DASH).
However, its initiation goes back to February of the current year with Ethereum. Starting with Ethereum being chosen as the first digital currency for its donations, he opined that Ethereum was the logical response to meet the needs of UNICEF France’s campaign. We needed a crypto that was minable though graphic cards, so we couldn’t use Bitcoin, in addition to this we needed a crypto widely used with a solid structure and reputation.
“Our first step in this world was with an agency that came to us UNICEF France a year ago with what we though was a brilliant idea. The concept was to propose to gamers, who have the best equipment in graphic cards to mine Ether for UNICEF. Meaning that they didn’t need to give money to help UNICEF.
The operation was launched in February 2018 had a worldwide resonance and helped us raise 85 ETH for the Syrian emergency. We realized then that it wasn’t only a good idea, but that there was actually expectations in that field and that we were beginning to foresee an aspect of the future of fundraising.
The obvious second step for us was then to accept ‘crypto-donations’ on the long run. It’s another step in this new universe for us, but hopefully not the last one.”
Sending a whopping 35K€ to Syria
In February of the current year, UNICEF France posted that the organization in hands with advertising agency BETC reinvented the free donation with Operation GAME CHAINGERS- the first humanitarian fundraiser through a cryptocurrency, the Ethereum. BETC essentially came to the organization with the idea.
“It is certainly because of them that we are at this stage today. Game Chainger helped us sending 35K€ to our program for helping and rescuing Syrian children last April and that’s pretty amazing when you know that donors did it mostly without giving any money, but by their mining!”
Choosing the nine cryptocurrencies
CHAMINADE elaborated why about the choice of the nine digital currencies: “We wanted to give a wide choice of crypto to offer the donors. We also wanted to democratize the use of cryptos for charities at our level, and by accepting nine of them we wanted to give a signal.
We choose those nine cryptos first based on their market cap, in the top 10 basically as the most commonly used. Secondly technically and basically we didn’t want to multiply support for our wallets so we weren’t able to accept Cardano and IOTA even if we think they are interesting cryptos. And, in the end we preferred accepting Dash over Tether. And, this gave us the final selection.”