Trai drafts new norms to curb pesky calls and SMS using blockchain technology
Telecom Regulatory Authority of India issued new draft standards to control annoying and unwanted calls and messages by implementing blockchain technology to ensure telemarketing messages are sent to customers who have subscribed to it.
Unsolicited commercial communication, or spam, is a major nuisance to telecom subscribers. To curb the menace, TRAI established a “Do Not Disturb” registry under regulations made in 2010.
Trai Chair RS Sharma told Indian daily Newspaper The Economic Times, “Blockchain will ensure two things — non- repudiative and confidentiality. Only those authorized to access details will be able to access subscriber details and only when they need to deliver service… Trai will become the first organization to implement this kind of regulation.”
Till June 11th, the Telecom Commercial Communications Customer Preference Regulation 2018 draft will be open for public.
The distributed ledger platform will record all communications and transactions between the subscribers and entities. Also collects customer consent for information and authorized telemarketing agencies.
Trai Secretary SK Gupta stated, “It is learned that many telemarketing firms get registered with telecom companies to obtain subscriber details. The new system will give access to only authorized agencies at the time they need to deliver service and details of only those subscribers who have agreed to receive the message.
The digital record will show entire communication between entries involved.”
The draft majorly aims to restrict the misuse of unsolicited call which is repeatedly being made even to those subscribers who have given consent.
Gupta further added, “A subscriber may have given consent for a service, but that consent is liable to be misused. Under the proposed regulation. The subscriber will be able to revoke consent given to entities whenever he or she desires through Trai app and other mechanisms that will be provided under the regulation”
Image source: TRAI