WWF rolls out blockchain powered supply chain tool to track food
Blockchain is spreading out to gain its footing in different spheres and now World Wildlife Fund-Australia (WWF-Australia) is harnessing its potential. Today, WWF on its Twitter handle announced it seeks to set up a blockchain backed supply chain tool to facilitate the consumers and businesses to effectively track food items.
What if you knew exactly how sustainable your food is, just by scanning a QR code with your phone? With OpenSC, you can.#OpenSC is a revolutionary digital platform developed by WWF-Australia and @BCGDV that allows you to track a product along its entire supply chain. Here’s how pic.twitter.com/uKwpeGqTcB
— WWF_Australia (@WWF_Australia) January 17, 2019
In this advanced system, both the consumers and the businesses keep a track of the items ordered and produced, respectively. A post in WWF site reads “unique blockchain code at the product’s point of origin” helps the two parties in this procedure.
WWF-Australia has joined hands with BCG Digital Ventures to come up with this innovative platform known as OpenSC. The latter is US based Boston Consulting Group’s investment, venture and incubation unit. The platform provides unique QR codes to each product done by client corporations after engaging with the scheme.
This is followed by the codes getting linked to the blockchain platform to track the origin of the product and its life-cycle. The underlying objective is providing the consumers with the required knowledge about the products they purchase and likewise, make wise selection. This advantage is juxtaposed with the producers’ inability to deceive the consumers through complex supply chain methods.
“Through OpenSC, we will have a whole new level of transparency about whether the food we eat is contributing to environmental degradation of habitats and species, as well as social injustice and human rights issues such as slavery,” Dermot O’Gorman, WWF-Australia CEO said today in a press release.The press release has notified that next week at the World Economic Forum, OpenSC’s tracked produce will be presented.
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