The coronavirus crisis has not only caused one of the biggest health crises of the 21st century, it has also caused a new economic crisis with devastating consequences. Proof of this is the latest unemployment data presented by the National Institute of Statistics which reported on October 27 that the number of unemployed in Q3 2020 had increased by 355,000 people (10.54%) and stood at 3,722. 900.
In the business sector, many economic sectors of our country have been severely affected, but some of them have resisted the scourges of the pandemic and have even strengthened themselves, such as the pharmaceutical, chemical, health or logistics sector. In any case, the previous logistics market trend for 2020 in Spain was around 2.2% growth according to Ti Insight analysis, however, this year’s final close will depend on how the pandemic unfolds.
In this scenario, the preparation of the Black Friday 2020 campaign represents once again a challenge in terms of resource sizing for companies whose activity is more directly linked to E-commerce. Black Friday is a date when the volume of work increases dramatically in logistics centers across the country. Synergie, a multinational specialized in the integral management of Human Resources, once again takes up the challenge of its customers in the logistics and e-commerce sector, to hire a large volume of workers to cope with the increase in volume. business they are waiting for. Black Friday campaign and which can be extended until January, with the Christmas period and sales.
Synergie seeks to integrate and train a large number of workers in a short time. The most requested profiles are order pickers and pickers, packers and conditioners, handlers and manipulators, and warehouse staff, being the central area of Spain, Toledo, Madrid, Guadalajara and Catalonia, the regions that concentrate most of these hires. . Despite the current economic situation, a high volume of recruitments is expected, which is in line with previous Black Friday campaigns in which Synergie managed more than 800 hires in 2017 and more than 1,000,000 in 2018 and 1,500 in 2019.
Mara Luaces, Business Development Manager of Synergie Espaa, underlines that “to carry out this massive recruitment, the support of our entire network of offices and our internal teams located at the client is essential and, above all, the use of innovative tools like Synergie Now, specially designed to streamline the creation and management of the worker pool. In addition, Mara Luaces adds that “the use of inbound recruitment tools, segmented recruitment actions in social networks and collaborations with public entities and organizations, help us to publicize all job offers, to offer multiple job opportunities to those interested in working during this campaign and those that follow, such as Christmas and the sales ”.
Slvia Balcells, Managing Director of Synergie Espaa, underlines that “for Synergie, it is always a challenge to work on Black Friday with companies in the logistics and e-commerce sector since our vocation to become a true partner of human resources drives us. more agile, flexible and faster and thus establish the perfect synergy ”.