Tech, health and digital marketing, the fastest growing jobs during COVID-19

Tech, health and digital marketing, the fastest growing jobs during COVID-19

COVID-19 has triggered a serious economic crisis, in which the lack of jobs and uncertainty in the labor market are among the biggest concerns. To discuss this issue, the IMF Institucin Acadmica organized a masterclass with several experts in this sector who listed and discussed the jobs most in demand during the pandemic and the need to reinvent themselves and continue training.

The Jobs Growing Most During COVID-19 conference, held in digital format, brought together top experts such as Luis Lpez, director of human resources at Deloitte; Francisco Javier Blasco, director of the Adecco Group Institute; Mayra Maretto, Global Talent Management & Engagement Director at Atento; and Carlos Martnez, president of the IMF Institucin Acadmica.

Blasco began by analyzing the jobs that grew the most during these months. “In particular, professions in the health sector, such as internists, epidemiologists, occupational physicians, nurses and clinical assistants; experts in the field of ICT, such as architects in the cloud environment, experts in cybersecurity, IOT, AI, virtual and augmented reality, 5G or data analysis; and everything related to digital marketing and e-commerce. In these categories, there have been increases of between 50% and 300% ”.

Likewise, when hiring a professional, the current trend is not based solely on the technical and academic profile, but, according to Blasco: “so-called soft skills are increasingly valued: creativity and innovation, work in diverse teams, work autonomously, resilience, flexibility and adaptability to change, communication and social skills, results orientation, situational leadership, information analysis and processing, etc. And emphasizes its value: “They can even weigh 50% of the profile assessment process.”

How to reinvent yourself in an extreme situation

In the first half of 2020, the equivalent of 400 million full-time jobs were lost globally, a number well above previous estimates. At present, the unemployment rate in our country is 16.26%, almost a percentage point higher than three months ago, according to the labor force survey prepared by the ‘National Institute of Statistics (INE).

“Given this dramatic data, reinventing oneself has been one of the options chosen by many companies. After the closure of non-essential services due to confinement for nearly three months, and with the new lockdowns caused by this second wave, many employers found themselves unable to cover rent payments, contributions social security for their employees or the self-employed. Therefore, they had to undergo a rapid transformation so that their businesses did not close their doors for good, ”explains Carlos Martnez.

The hotel and restaurant industry, leisure and culture, among others, have been among the most affected by this pandemic, due to the lack of tourists and the closure of these services during on-call. And it has particularly affected those under 25, who lost 244,000 jobs in the second quarter, according to EPA data collected by the Adecco Group Institute.

But the new coronavirus has also brought new opportunities, as Mayra Maretto explains. “This situation has made us accelerate the digital transformation and promote internal communication channels to generate proximity, empathy, and thus keep our employees and customers informed and cared for. And he continues, “At the same time, it inspired us to effectively implement new working models and provide tools to leaders who have had to develop hybrid, remote and onsite management capabilities. And, in a short time, these are challenges that we have taken up, without losing our concern to continue to ensure the commitment, motivation and well-being of our employees ”.

In addition to digitization, new jobs have also appeared in sectors where companies have increased their workforce to be able to cope with the demands of this indifferent situation. This is the case for healthcare personnel, logistics and everything related to technology, where the hiring of these profiles has increased, as Luis López Sánchez, director of human resources at Deloitte, assures us. The expert explained how diverse profiles are needed, eager to contribute: “Academic record and technical skills are important, without a doubt, but at Deloitte we are also looking for people who share our values ​​and show an attitude. collaborative and the desire to work as a team. These types of profiles are what we want for our business. “

The importance of expanding vocational training

All speakers agreed on the importance of continuing to build and maintain an attractive profile during the months of the pandemic. For Carlos Martnez: “Training in times of crisis is always a success when it comes to finding motivation and new challenges to stay active. In fact, training in tough times can be a great way to find or get a better job once the outlook stabilizes, and not just when you are unemployed ”.

Thus, IMF Institucin Acadmica has broadened its training portfolio to be able to offer a wider range of courses, masters and MBAs, among others, as well as numerous scholarships for the group who are unemployed or in ERTE.

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