Business

The culture of innovation and digitization, essential to guarantee the success of companies during the pandemic

The culture of innovation and digitization, essential to guarantee the success of companies during the pandemic

Those who have been able to adapt better to the new situation, both because of their power skills and their soft skills and technological knowledge, have even observed an increase in possibilities.

BY RRHHDigital, 3:30 p.m. – April 22, 2021

The Covid-19 pandemic has forced most companies to make a great effort to adapt and innovate. As noted in the study “ Skills Revolution Reboot ” presented to the World Economic Forum by ManpowerGroup, there is a clear relationship between the level of digital transformation and job creation. While 38% of companies have accelerated their digital transformation plans and 86% have succeeded in retaining their workforce or creating new employment opportunities, 17% are lagging behind. Smaller companies have suffered the most from the negative consequences of the pandemic and have therefore crippled their digitization and recruitment plans.

2020 has forever changed the world of employment. Overnight, 93% of the population was affected by a global hiatus that forced adaptation to remote working from home. Companies have also had to accelerate their digitization plans and only those that have managed to adapt better have emerged stronger from the crisis. On the other side, those who have crippled their hiring and hiring plans.

This K-shaped evolution was also reflected in professionals. Those who have been able to adapt better to the new situation, both because of their power skills and because of their soft skills and technological knowledge, have even observed an increase in possibilities. Meanwhile, those who lacked training or adaptive skills found it more difficult to access the current job market.

There is therefore an obvious risk of exclusion for companies and professionals who have not been able to adapt. El estudio que ManpowerGroup hizo pblico, coincidiendo con la cita virtual de Davos, concluye that las empresas que han acelerado sus planes de transformacin digital han sido capaces de crear ms puestos de trabajo: el 86% de las empresas ms digitalizadas mantiene o genera ms puesto of work.

However, digital transformation multiplies the opportunities for companies as long as it is accompanied by a transformation towards a culture of innovation. Companies need to implement an innovative corporate culture that is measured by more than their investments in technology, but by their purpose, values ​​or decision-making process. As Ral Grijalba, Managing Director of ManpowerGroup for the Mediterranean region, explains, “so that digital transformation does not turn into digiticide, it must always be accompanied by an appropriate cultural transformation”.

For ManpowerGroup, there are a series of levers that determine a company’s cultural predisposition to innovation and establish a roadmap of behaviors to be encouraged:

Experimentation: Business professionals should be encouraged to practice, to be successful, to make mistakes, and to experiment again. Diversity: We need to adapt and prioritize the diversity of ages, genders and cultures, work experiences and business perspectives. Curiosity: allow curiosity to arise by regularly changing roles, skills and work teams. The team should be encouraged to explore new ideas, functions, skills, technologies and methods. Confidence: Professionals must have confidence that their leaders are capable of driving the success of the organization and contributing to innovation efforts Determination: It takes a combination of strength, determination and passion to overcome inevitable difficulties. Communication: Active listening should be practiced and honed, ideas shared and opposing views understood Team: Put individual interests aside and collaborate to achieve results. Perseverance: you have to adopt a firm, determined and entrepreneurial attitude so as not to lose sight of the benefits of innovation. Learning – You must constantly learn to stay competitive and to adapt your skills as circumstances change.

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