The world as we know it has changed. The coronavirus has complicated, in addition to health, people’s relationships. Social distancing has been applied to all areas of our life and even to the workplace. Companies have realized that unified communications in the cloud, “UCaaS” for its acronym in English, is essential for business.
While the commitment to cloud communications is nothing new, the reasons for implementing these solutions have clearly changed. “While the traditional benefits of change have included consolidating information technology (IT) spending, improving productivity, reducing employee travel costs and even providing green credentials. , they now include other key aspects such as job flexibility “, explains Xavier Casajoana, CEO of VozTelecom, who adds that” cloud communications have become an essential aspect of business continuity, a lifeline to ensure remote work ”.
That’s why cloud communications are the solution for the future, not just for the pandemic. It is already a reality that companies must maintain and regularly combine remote and office jobs. “It is clear that the future lies in the flexibility of cloud communications to ensure that employees are connected with customers and suppliers anytime, anywhere,” says Xavier Casajoana.
Cloud communication: a strategy and not a product
Being able to secure remote work has been one of the reasons for accelerating the adoption of cloud communication solutions, but once secure, another question arises: how remote working affects relationships between workers. and what implications it has for business productivity.
“Maintaining relationships and connectivity in a predominantly virtual work environment is a big challenge for businesses and will be critical in the weeks, months to come and even as the role of the office evolves,” they say. VozTelecom.
The impact of connectivity on well-being at work is undeniable. Productivity, job satisfaction, and the ability to manage stress levels are closely related to a sense of belonging to the team among employees. The challenge for businesses now is to create virtual environments that promote and maintain connection.
In this sense, Xavier Casajoana stresses that “companies must find ways to support social ties while retaining their employees, and they can only do so if they have adequate communication and collaboration tools. Simply put, connectivity has become a feature ”.
Change of focus: people are at the center
Cloud communications are no longer just about ensuring business continuity and operations. From VozTelecom, they emphasize that it is about creating and enabling an ecosystem of connectivity around the user. The end-user approach must be integrated with the needs of the technology from the start.
No company is made up of a homogeneous group of people, but rather of different groups with different needs and different ways of working. Each team has different needs, so they will have different requirements when it comes to communication skills.
“It is essential that decision-makers take people into account and develop an end-user-centric strategy, integrating the communication and collaboration needs of different teams,” explains the CEO of the telecommunications company.
How to ensure successful adoption
The pandemic has accelerated the usual processes of adopting new technology, forcing employees to learn to use completely new systems overnight. However, 6 in 10 workers say their digital skills have improved while working remotely; although 25% say their ability to collaborate has deteriorated.
This is why the successful implementation of cloud communications requires much more than a plug-and-play approach. “It is a fundamental change in the way people work and that it must be fully integrated into the processes, policies and, above all, in the culture of a company”, they underline from VozTelecom.
So far, companies have proven their agility, emergency response, and flexibility to continue their day-to-day operations remotely, and the next phase of this whole process will bring a distinctly different challenge: enabling teams to be effective in the field. new era. work. Having a solid strategy for implementing unified communications in the cloud will be vital and make the difference.