In his home office, with a steaming cup of coffee on one side, Antonio, director of human resources for a multinational hotel company, is about to start a virtual meeting with Gerardo, commercial director of Grupo Persona. His company has been forced to make tough decisions by covid-19 and they are going to lay off 110 people. Antonio has heard a lot about artificial intelligence, but this is the first time he’s been linked to outplacement services and he wants to understand what it brings.
Antonio: Gerardo, we live in a difficult situation at a very changing time. I am worried about what these companions will find on the market and it affects my sleep. I want to make the right decision regarding the outplacement service that we provide to you. I saw that in your methodology, you integrate AI into the process. What advantages does it bring?
Gerardo: Well, you see, as you know, we are in a time of deep technological transformation, and it seems that AI is one of the main drivers of innovation in this process. But artificial intelligence techniques are not a panacea and will not solve all of our problems overnight, but if applied correctly, they will help us perform certain tasks more efficiently.
In our case, we apply them to finding job vacancies and better tailoring our to each offer, through natural language AI processing and machine learning.
Antonio: And how are these advantages articulated in the operation of the outplacement program?
Gerardo: We have a technology capable of analyzing courses and offers at the level of simultaneous understanding of the semantic meaning of the language of the offer and of the candidate’s profile, identifying not only keywords but also ideas, actions, skills and abilities, experiences … to match the offer and the candidate effectively and reliably. This crossing, thanks to AI, can be done with the new offers that appear every day on the market.
Once the actual match between the offer and the candidate is made, a machine learning algorithm gives us an exact score of the level of coincidence and, therefore, the probability of a match between the candidate and the proposed position.
Antonio: How do you integrate AI into the work your team does face to face with the person?
Gerardo: AI is very good at doing what it’s designed to do. Nothing else. For the system to fully understand the candidate’s profile, skills and experience, prior work is required to format the CV, by hand from our team. Once the mache AI is carried out, the team also supports the professional in preparing for interviews, networking, skills gaps, personal branding and visibility. It is here that the experience of our consultants is essential to give relevance to the professionals who work with us. We help them find what makes them unique. Just as no two people are the same, no two careers are the same. Each professional carries their own backpack of learning, challenges, mental model and achievements.
Antonio: Is it suitable for all professional levels?
Gerardo: This process works for any profile. What it allows us is to analyze hundreds of offers per second and to compare them with the profiles of our candidates, whatever their level. The quiz for C-level positions has less validity because these processes are often not published. We work on this level of professionals individually, with other types of programs.
Antonio: And to what extent do you make professionals more competitive in the market to apply for professional opportunities?
Gerardo: AI is becoming a strategic technology primarily because it is able to perform these tasks at a much faster speed than humans. In addition, he does not sleep, he does not eat, he does not go to the bathroom, he does not know any borders. With this support, the candidate can devote their time to many other aspects of the career transition process that will help them be more likely to be chosen.
Antonio: I appreciate your time, Gerardo. You have clarified me a lot.
Antonio rests his hand on his mouse, moves the cursor over the “Close Meeting” tab, clicks, and looks out his office window for a few moments with a half-smile.