Business

Why business communication was vital during the pandemic

Find out in the webinar “Corporate communication, from largely oblivion to a key element today” on Thursday April 22 from 11am to 12pm

In March 2020, when the coronavirus had confined and frightened us at home, unable to go out on the streets or go to the office, there was a key aspect and that very few talk about. Beyond the health aspects, drugs, ICUs, the effort of doctors, nurses, pharmacists, transporters, dependents … beyond all this, communication was an essential element for overcome these months.

At all levels, being able to communicate by phone, WhatsApp or video call with our loved ones has saved us from more than one worry and from feeling even more alone. Video calling and messaging tools have become our way of socializing every day and of letting our family and friends know that everything is fine, that everyone is healthy. Communication has also helped us find out what is going on outside our own four walls, on the streets, in hospitals.

The importance of communication at the social and health level was nonetheless at the work level. And, overnight, companies that had to keep their business in person had to put dozens of security measures and protocols in place to prevent the spread of the coronavirus. The use of desks, common areas, masks, gels or directions in hallways had to be communicated to employees quickly and efficiently, without the possibility of error.

In addition, companies that had to send their employees home to telecommute and perform all routine tasks remotely, also had to reorganize themselves, creating new ways of doing things and new routines through screens. For this, communication was also essential.

Communication was essential to keep its employees informed of all social and health news, as during these months any new measure directly affected their working environment. For this, many companies have strengthened their internal communication channels to report on the panorama of ERTE in Spain, the latest news on the coronavirus and the evolution of the pandemic at all levels … And, in addition to everything this and also key to effective team development is keeping workers informed about everything related to company results. Responding to the doubts and questions raised by the employees themselves and putting the exercise of transparency into practice was fundamental.

For all of this, we need to highlight the most human and empathetic part of corporate communication. Without a doubt, businesses have become more humanized than ever. Leaders have had to put their full potential into empathy and the ability to calm their own employees in a situation of uncertainty like the one they experienced months ago. The employees have been and continue to be the heart of the business today and taking care of them throughout the process has been essential for survival. In this whole scenario, communication has been the essential tool.

Do you want to know concrete examples put into practice by leading companies such as Adecco, Deloitte, ISDI or Repsol? Would you like to find out how they handled internal and external communication? Do not miss the webinar “ Corporate communication, from a long forgotten element to a key element today: this is how communication affects talent management ”, organized by the Communication agency and RPPPCoonicyRRHHDigital.

In it, experts of the stature of Luis Perdiguero, press officer of the Adecco Group; Carlos Venegas, Senior Director of Internal Communications at Repsol; Mara Galdo, communications manager for ISDI; Luis Lpez, director of the Talent Deloitte Spain area; and Alberto Berrocal, PR & Digital Director General of Coonic, will discuss the importance of internal communication within companies and provide the keys to effective communication with concrete examples applied to their companies. All this in a debate moderated by Adrin Gonzlez, editor-in-chief ofRRHHDigital.

The virtual meeting will take place next Thursday, April 22, from 11 a.m. to 12 p.m. You can register by clicking here.

Click here to register for the webinar

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