WPP launches its corporate university in creative transformation with ISDI


WPP launches its corporate university in creative transformation with ISDI

A strategic agreement to accelerate the creative transformation in Spain through continuous training and the recruitment of talents in digital disciplines

BY RRHHDigital, 04:15 – 11 November 2020

WPP Espaa, the Spanish leader of the leading global creative transformation company, and ISDI (Instituto Superior para el Desarrollo de Internet), the leading business school in transforming businesses and people at the global level. digital age, have formalized a strategic collaboration alliance under which they will work together on three main axes:

Corporate University “Leading Creative Transformation”: WPP creates its Corporate University focused on the continuous training and requalification of more than 3,500 WPP employees in Spain. An innovative project, which reinforces the group’s leadership on three of the pillars of its strategic offering: customer experience, commerce and technology. With the launch of this agreement, ISDI will facilitate the transformation of capacities and the evolution of talents of the various companies of the group through synchronous online training programs. A commitment to excellence that took its first step on October 26 with the launch of the 1st edition of Digital Marketing Client Engagement, a 14-week program in which participants develop skills and integrate the MarTech knowledge most requested by customers of the group. Generation of new professional development paths: the two organizations will work together to give practical and professional continuity to ISDI students in the disciplines of the world of marketing and communication that encompass the various WPP companies, covering all territories of Those who operate: media, creation, data, research, communication and technology consulting, branding, public relations, etc. among others. Innovation, Creativity and Transformation: This agreement contributes to the consolidation of WPP as the leading creative transformation group in the market and its role as a national and international hub for MarTech, Creatividad y Transformación. On the other hand, ISDI ensures its professional projection as the main academic institution of digital experience in Spain and Latin America, where the business school is represented.

According to Javier Vidaurreta, Corporate Director of Talent at WPP: “We are very proud to be able to count on a partner of the caliber and leadership of ISDI to strengthen our position as the main player in the market in terms of creative transformation, by relying on on its inexhaustible source of development. digital capabilities and innovation ”. “The customer changes, brands change and the agencies and professionals working in the communication and business environment must also change,” says Rodrigo Miranda, Managing Director of ISDI, “and they have to move to digital. Not only because of the degree of acceleration COVID has caused, but also because it is the natural essence of consumer interaction ”.

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